Google Ads · Status at source date: Newsletter archive
Loyalty members gain dedicated retention controls
Arpan Banerjee spotted separate customer-retention controls for loyalty-program members, including the ability to bid higher for members and, in eligible countries, show loyalty benefits in ads. The interface is distinct from lapsed-customer bidding and is not yet documented as universally available.
Why it matters for advertisers
For you, this means the retention strategy can become more granular, so verify customer list quality and incremental value before assigning members a higher bid.
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Original newsletter text and archive evidence
Loyalty members gain dedicated retention controls
Arpan Banerjee spotted separate customer-retention controls for loyalty-program members, including the ability to bid higher for members and, in eligible countries, show loyalty benefits in ads. The interface is distinct from lapsed-customer bidding and is not yet documented as universally available. For you, this means the retention strategy can become more granular, so verify customer list quality and incremental value before assigning members a higher bid.
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