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Meta Ads · Status at source date: Newsletter archive

Meta adds lead notifications with channel and frequency controls

Written by Paid Media Collective
IN BRIEF

Meta is rolling out notifications for new leads from Meta ads, configured at ad level under Automated lead delivery. Mobile alerts can arrive as Facebook app push, Messenger messages, Ads Manager app push, or WhatsApp, either instantly or after a set number of leads, while email notifications go to chosen recipients on a day-and-time schedule, with the leads attached as a CSV or XLS file.

Original newsletter image: Meta adds lead notifications with channel and frequency controls
Via the Paid Media Collective newsletter. Original visual creator unverified.View full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means lead response times no longer depend on someone checking the dashboard, so route instant alerts to whoever calls leads first.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

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FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

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Original newsletter text and archive evidence

Meta adds lead notifications with channel and frequency controls

Meta is rolling out notifications for new leads from Meta ads, configured at ad level under Automated lead delivery. Mobile alerts can arrive as Facebook app push, Messenger messages, Ads Manager app push, or WhatsApp, either instantly or after a set number of leads, while email notifications go to chosen recipients on a day-and-time schedule, with the leads attached as a CSV or XLS file. For you, this means lead response times no longer depend on someone checking the dashboard, so route instant alerts to whoever calls leads first.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 226 · 17 Aug 2026