Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Ad Assist adds autogenerated assets to RSAs with incomplete text
Microsoft Advertising is rolling out autogenerated assets to Responsive Search Ads that lack the maximum number of user-supplied text assets. The feature uses AI to generate fresh, relevant ad copy for campaigns with insufficient or infrequently updated assets, which Microsoft reports underperform compared to campaigns with full asset volume.
What changed
Sensitive industries are excluded, and autogenerated asset settings from recurring Google imports are honoured. Opt-out is available at the campaign level.
For you, this means auditing RSA asset counts across accounts before the rollout reaches your campaigns: autogenerated copy should be reviewed against brand guidelines, and opt-out applied to any campaigns where messaging precision is critical.
Why it matters for advertisers
For you, this means four actions: check PMax landing page reports against Clarity; test NCA goals ahead of peak season; set seasonality adjustments for any upcoming short-term promotional events; and audit Ad Assist RSA outputs against brand guidelines.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterMicrosoft Advertising Blog
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft Ad Assist adds autogenerated assets to RSAs with incomplete text
Microsoft Advertising is rolling out autogenerated assets to Responsive Search Ads that lack the maximum number of user-supplied text assets. The feature uses AI to generate fresh, relevant ad copy for campaigns with insufficient or infrequently updated assets, which Microsoft reports underperform compared to campaigns with full asset volume. Sensitive industries are excluded, and autogenerated asset settings from recurring Google imports are honoured. Opt-out is available at the campaign level.
For you, this means auditing RSA asset counts across accounts before the rollout reaches your campaigns: autogenerated copy should be reviewed against brand guidelines, and opt-out applied to any campaigns where messaging precision is critical.
For you, this means four actions: check PMax landing page reports against Clarity; test NCA goals ahead of peak season; set seasonality adjustments for any upcoming short-term promotional events; and audit Ad Assist RSA outputs against brand guidelines.
Source captured . No explicit first-contributor label was provided for this update.
