Microsoft Advertising · Status at source date: Newsletter archive
Microsoft enables autogenerated text assets by default for new Responsive Search Ads
Microsoft Advertising now enables the generation of autogenerated assets when creating new Responsive Search Ads globally, excluding China and South Korea. The feature uses website content to create additional headlines and descriptions if you haven't filled all 15 headlines and 4 descriptions.
What changed
Sensitive verticals remain opt-in only, and existing RSAs are not affected.
Why it matters for advertisers
For you, this means checking the setting when creating new RSAs if you prefer manual asset control.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Microsoft enables autogenerated text assets by default for new Responsive Search Ads
Microsoft Advertising now enables the generation of autogenerated assets when creating new Responsive Search Ads globally, excluding China and South Korea. The feature uses website content to create additional headlines and descriptions if you haven't filled all 15 headlines and 4 descriptions. Sensitive verticals remain opt-in only, and existing RSAs are not affected. For you, this means checking the setting when creating new RSAs if you prefer manual asset control.
Source captured . No explicit first-contributor label was provided for this update.
