Microsoft Advertising · Status at source date: Newsletter archive
Microsoft Advertising ramps up sales outreach via Teleperformance
Microsoft Advertising is expanding its sales outreach through Teleperformance, with representatives now contacting advertisers to offer "free consultations." The approach mirrors Google's aggressive sales tactics that many in the industry have found intrusive.
What changed
Thomas Eccel shared an email ending with the phrase: "If I don't hear back within a few days, I'll try calling again." The message suggests Microsoft is adopting the same persistence that has made Google's sales team a regular topic of industry discussion. Advertisers should expect more cold outreach as Microsoft competes for attention in a market where Google dominates.
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Original newsletter text and archive evidence
Microsoft Advertising ramps up sales outreach via Teleperformance
Microsoft Advertising is expanding its sales outreach through Teleperformance, with representatives now contacting advertisers to offer "free consultations." The approach mirrors Google's aggressive sales tactics that many in the industry have found intrusive.
Thomas Eccel shared an email ending with the phrase: "If I don't hear back within a few days, I'll try calling again." The message suggests Microsoft is adopting the same persistence that has made Google's sales team a regular topic of industry discussion. Advertisers should expect more cold outreach as Microsoft competes for attention in a market where Google dominates.
Source captured . No explicit first-contributor label was provided for this update.
