Google Ads · Status at source date: Newsletter archive
Microsoft PMax adds Share of Voice metrics with historical data to November
Microsoft Advertising has added Share of Voice metrics to Performance Max campaigns. New metrics include impression share, click share, impression share lost to budget, and impression share lost to rank.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
Historical data is available back to November 10, 2025. Note that the metrics aggregate only Search and Shopping placements; Audience placements are not included.
Why it matters for advertisers
For you, this means visibility into competitive positioning within PMax for the first time.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft PMax adds Share of Voice metrics with historical data to November
Microsoft Advertising has added Share of Voice metrics to Performance Max campaigns. New metrics include impression share, click share, impression share lost to budget, and impression share lost to rank. Historical data is available back to November 10, 2025. Note that the metrics aggregate only Search and Shopping placements; Audience placements are not included. For you, this means visibility into competitive positioning within PMax for the first time.
Source captured . No explicit first-contributor label was provided for this update.
