Google Ads · Status at source date: Newsletter archive
Microsoft PMax improves Google import with enhanced asset group handling
Microsoft Advertising has improved the Performance Max import process from Google Ads. Asset groups with images that don't meet size requirements, exceed the previous 25-image limit, or include auto-generated logos will now import all eligible assets rather than failing entirely.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
The search theme limit has also increased to 50 to match imported campaigns.
Why it matters for advertisers
For you, this means smoother cross-platform campaign management with fewer import errors.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Microsoft PMax improves Google import with enhanced asset group handling
Microsoft Advertising has improved the Performance Max import process from Google Ads. Asset groups with images that don't meet size requirements, exceed the previous 25-image limit, or include auto-generated logos will now import all eligible assets rather than failing entirely. The search theme limit has also increased to 50 to match imported campaigns. For you, this means smoother cross-platform campaign management with fewer import errors.
Source captured . No explicit first-contributor label was provided for this update.
