Google Ads · Status at source date: Newsletter archive
Microsoft PMax now supports asset group-level tracking templates
Microsoft Advertising has added URL options and tracking templates at the asset group level for Performance Max campaigns. Advertisers can now submit tracking parameters and custom parameters to split data by asset group, extending functionality previously available only at the campaign and ad group level.
Why it matters for advertisers
For you, this means granular tracking and attribution for individual asset groups within PMax.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Microsoft PMax now supports asset group-level tracking templates
Microsoft Advertising has added URL options and tracking templates at the asset group level for Performance Max campaigns. Advertisers can now submit tracking parameters and custom parameters to split data by asset group, extending functionality previously available only at the campaign and ad group level. For you, this means granular tracking and attribution for individual asset groups within PMax.
Source captured . No explicit first-contributor label was provided for this update.
