Microsoft Advertising · Status at source date: Newsletter archive
Multi-location GBP assets showing review figures and a swipeable carousel in tests
Anthony Higman has spotted Google testing two new multi-location Google Business Profile asset formats in Google Ads: one variant shows GBP review figures alongside additional information for each location, and the other shows locations in a swipeable carousel. Higman noted the carousel version appeared partially glitched in his observations, suggesting the feature is still in development.
What changed
He flags a potential risk: advertisers who have created sub-locations but neglected their review profiles may be disadvantaged if the format is rolled out more broadly.
Why it matters for advertisers
For you, this means auditing review quality and completeness across all sub-locations for multi-location advertisers: particularly those created primarily as targeting constructs rather than active customer-facing presences.
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Original newsletter text and archive evidence
Multi-location GBP assets showing review figures and a swipeable carousel in tests
Anthony Higman has spotted Google testing two new multi-location Google Business Profile asset formats in Google Ads: one variant shows GBP review figures alongside additional information for each location, and the other shows locations in a swipeable carousel. Higman noted the carousel version appeared partially glitched in his observations, suggesting the feature is still in development. He flags a potential risk: advertisers who have created sub-locations but neglected their review profiles may be disadvantaged if the format is rolled out more broadly.
For you, this means auditing review quality and completeness across all sub-locations for multi-location advertisers: particularly those created primarily as targeting constructs rather than active customer-facing presences.
Source captured . No explicit first-contributor label was provided for this update.
