Google Merchant Center · Status at source date: Newsletter archive
New Gmail overlay ad format spotted on mobile
Thomas Eccel has spotted a new ad format in Gmail on mobile, displaying overlay ads as a sticky banner with a grey background at the bottom of email threads. The placement differs from existing Gmail ads, which typically appear at the top of the inbox.
What changed
Eccel noted the format resembles banner placements common on third-party publisher sites and raised questions about whether accidental clicks were a design consideration.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
New Gmail overlay ad format spotted on mobile
Thomas Eccel has spotted a new ad format in Gmail on mobile, displaying overlay ads as a sticky banner with a grey background at the bottom of email threads. The placement differs from existing Gmail ads, which typically appear at the top of the inbox. Eccel noted the format resembles banner placements common on third-party publisher sites and raised questions about whether accidental clicks were a design consideration.
Source captured . No explicit first-contributor label was provided for this update.
