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Shopify app pixel optimisation settings can auto-disable tracking
Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data.
What changed
However, if an app has low volume and Shopify does not detect enough data flow, it will turn the app off completely without warning. Advertisers using Shopify should set the "Always on" option under Settings > Customer Events to ensure data continues to flow.
Why it matters for advertisers
For you, this means checking your Shopify customer events settings immediately to prevent unexpected tracking interruptions.
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Shopify app pixel optimisation settings can auto-disable tracking
Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data. However, if an app has low volume and Shopify does not detect enough data flow, it will turn the app off completely without warning. Advertisers using Shopify should set the "Always on" option under Settings > Customer Events to ensure data continues to flow.
For you, this means checking your Shopify customer events settings immediately to prevent unexpected tracking interruptions.
Source captured . No explicit first-contributor label was provided for this update.
