Google Ads · Status at source date: Newsletter archive
Sponsored Brands Collections are now live with automatic and manual options
Amazon has made the Sponsored Brands Collections format live with two options. Automatic mode lets Amazon's AI select products from your catalogue based on keyword targets and shopper queries, generating the ad title and landing page automatically.
What changed
Manual mode gives advertisers control over which products appear. No custom image or headline is required. Ads require a minimum of three ASINs (up to ten), and in Automatic mode, up to 1,000 ASINs can be excluded. Collection type cannot be changed after an ad group is created.
Why it matters for advertisers
For you, this means faster campaign creation in Automatic mode for large catalogues, or maintained control with Manual mode.
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Original newsletter text and archive evidence
Sponsored Brands Collections are now live with automatic and manual options
Amazon has made the Sponsored Brands Collections format live with two options. Automatic mode lets Amazon's AI select products from your catalogue based on keyword targets and shopper queries, generating the ad title and landing page automatically. Manual mode gives advertisers control over which products appear. No custom image or headline is required. Ads require a minimum of three ASINs (up to ten), and in Automatic mode, up to 1,000 ASINs can be excluded. Collection type cannot be changed after an ad group is created.
For you, this means faster campaign creation in Automatic mode for large catalogues, or maintained control with Manual mode.
Source captured . No explicit first-contributor label was provided for this update.
