Google Ads · Status at source date: Newsletter archive
Target CPA and Target ROAS reappear as explicit bidding options
Google Ads is showing Target CPA and Target ROAS as explicit bidding strategy choices in campaign settings. This continues the Smart Bidding renaming covered in Week 25, now visible in the interface.
Why it matters for advertisers
For you, this means the target strategies are selectable directly again, so check how your dashboards parse the strategy names.
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Original newsletter text and archive evidence
Target CPA and Target ROAS reappear as explicit bidding options
Google Ads is showing Target CPA and Target ROAS as explicit bidding strategy choices in campaign settings. This continues the Smart Bidding renaming covered in Week 25, now visible in the interface. For you, this means the target strategies are selectable directly again, so check how your dashboards parse the strategy names.
Source captured . No explicit first-contributor label was provided for this update.
