Google Merchant Center · Status at source date: Newsletter archive
The video assets section is now actively populating in the Merchant Center
The Video Assets section in Google Merchant Centre, first announced at Google Marketing Live 2025, is now actively populating with content from external sources, such as YouTube. Previously appearing empty in many accounts since its September launch, videos are now being automatically pulled in.
What changed
This confirms Google is progressing with its plan to centralise video assets from websites, social channels, and AI-generated sources inside Merchant Centre.
Why it matters for advertisers
For you, this means checking your Merchant Centre Video Assets section to verify which videos have been imported and how they're being used.
Perspective from the original PMC newsletter.Sources & contributor credit
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Full attribution review pending.
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
The video assets section is now actively populating in the Merchant Center
The Video Assets section in Google Merchant Centre, first announced at Google Marketing Live 2025, is now actively populating with content from external sources, such as YouTube. Previously appearing empty in many accounts since its September launch, videos are now being automatically pulled in. This confirms Google is progressing with its plan to centralise video assets from websites, social channels, and AI-generated sources inside Merchant Centre.
For you, this means checking your Merchant Centre Video Assets section to verify which videos have been imported and how they're being used.
Source captured . No explicit first-contributor label was provided for this update.
