Meta Ads · Status at source date: Newsletter archive
Threads API adds ghost posts, text attachments, spoilers, GIFs, and tokenless embedding
Meta has published a major update to the Threads API. New content capabilities include: cross-sharing a Threads post to Instagram Stories; long-form text attachments up to 10,000 characters with formatting; ghost posts: ephemeral text-only posts that auto-archive after 24 hours; spoiler tags for text, image, and video; and GIF support via GIPHY.
What changed
Integration improvements include a tokenless oEmbed API, new post intent parameters, and a lowered follower threshold for profile discovery from 1,000 to 100 followers.
Why it matters for advertisers
For you, this means Threads API now supports a substantially richer content and community management toolkit: ghost posts and long-form text attachments open new formats for brands managing owned-media presence on the platform.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Threads API adds ghost posts, text attachments, spoilers, GIFs, and tokenless embedding
Meta has published a major update to the Threads API. New content capabilities include: cross-sharing a Threads post to Instagram Stories; long-form text attachments up to 10,000 characters with formatting; ghost posts: ephemeral text-only posts that auto-archive after 24 hours; spoiler tags for text, image, and video; and GIF support via GIPHY. Integration improvements include a tokenless oEmbed API, new post intent parameters, and a lowered follower threshold for profile discovery from 1,000 to 100 followers.
For you, this means Threads API now supports a substantially richer content and community management toolkit: ghost posts and long-form text attachments open new formats for brands managing owned-media presence on the platform.
Source captured . No explicit first-contributor label was provided for this update.
