YouTube · Status at source date: Newsletter archive
While-viewing video ads take half the screen on YouTube mobile
A new ad format appears while a video plays on mobile in horizontal mode, occupying half the screen: the opposite of a Pause Ad. YouTube is also testing image ads in horizontal mobile playback.
Why it matters for advertisers
For you, this means in-watch inventory is expanding on mobile, so track viewability and completion where the format serves.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
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Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
While-viewing video ads take half the screen on YouTube mobile
A new ad format appears while a video plays on mobile in horizontal mode, occupying half the screen: the opposite of a Pause Ad. YouTube is also testing image ads in horizontal mobile playback. For you, this means in-watch inventory is expanding on mobile, so track viewability and completion where the format serves.
Source captured . No explicit first-contributor label was provided for this update.
