Google Ads · Status at source date: Newsletter archive
Vehicle ads open to all advertisers in Japan
Google has made vehicle ads available to all vehicle advertisers in Japan from June 2026. The lower-funnel format shows an image with make, model, price, and mileage, and clicks lead to the advertiser's vehicle description page.
Why it matters for advertisers
For you, this means Japanese auto advertisers can serve vehicle ads by uploading vehicle data in Merchant Centre and running Performance Max.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Merchant Centre Help
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Attribution evidence and limitations
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Vehicle ads open to all advertisers in Japan
Google has made vehicle ads available to all vehicle advertisers in Japan from June 2026. The lower-funnel format shows an image with make, model, price, and mileage, and clicks lead to the advertiser's vehicle description page. For you, this means Japanese auto advertisers can serve vehicle ads by uploading vehicle data in Merchant Centre and running Performance Max.
Source captured . No explicit first-contributor label was provided for this update.
