Google Ads · Status at source date: Newsletter archive
Video build: a SKU-level Demand Gen ecommerce campaign
Joey Bidner walks through building a product-specific Demand Gen campaign with one video and one product per ad group, including how to get around the four-product minimum by editing after publishing.
Why it matters for advertisers
For you, this means a concrete pattern for SKU-focused Demand Gen, so borrow the structure where products deserve their own creative.
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Video build: a SKU-level Demand Gen ecommerce campaign
Joey Bidner walks through building a product-specific Demand Gen campaign with one video and one product per ad group, including how to get around the four-product minimum by editing after publishing. For you, this means a concrete pattern for SKU-focused Demand Gen, so borrow the structure where products deserve their own creative.
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