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YouTube · Status at source date: Newsletter archive

Google Ads API v23.1 adds text guidelines, YouTube video uploads, and frequency metrics

Written by Paid Media Collective
IN BRIEF

Google has released v23.1 of the Google Ads API with several notable features. Text guidelines support is now available for Performance Max and Search campaigns, allowing programmatic control of AI-generated text assets.

YouTube: Google Ads API v23.1 adds text guidelines, YouTube video uploads, and frequency metrics
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This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.

What changed

A new feature YouTubeVideoUploadService enables uploading and managing videos directly through the API. New frequency metrics (unique_users_two_plus through unique_users_ten_plus) report how many users saw your ad at least 2, 3, 4, 5, or 10 times. Additionally, YOUTUBE_FOLLOW_ON_VIEWS conversion tracking is now available to track users who watch an ad and later watch a video from the same channel.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means API users can now automate brand safety controls and gain deeper frequency insights.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterGoogle Ads Developer Blog

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Original newsletter text and archive evidence

Google Ads API v23.1 adds text guidelines, YouTube video uploads, and frequency metrics

Google has released v23.1 of the Google Ads API with several notable features. Text guidelines support is now available for Performance Max and Search campaigns, allowing programmatic control of AI-generated text assets. A new feature YouTubeVideoUploadService enables uploading and managing videos directly through the API. New frequency metrics (unique_users_two_plus through unique_users_ten_plus) report how many users saw your ad at least 2, 3, 4, 5, or 10 times. Additionally, YOUTUBE_FOLLOW_ON_VIEWS conversion tracking is now available to track users who watch an ad and later watch a video from the same channel.

For you, this means API users can now automate brand safety controls and gain deeper frequency insights.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 9) 🦸♀️ · 2 Mar 2026