Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
306 videos found · Page 2 of 16
How he manages 40+ Google Ads clients with AI agents w/ Louis Bogdan | The PPC Mastery Podcast
By PPC Mastery, with Louis Bogdan (Affirmed).
Louis Bogdan discusses daily account diagnostics, retaining human approval of agent work and how automation affects his agency pricing. In the sampled performance discussion, he credits expertise and supervision rather than AI alone.
Commercial context: The publisher promotes The PPC Hub and PPC OS; the guest discusses his own agency.
Review limits: Client totals, time savings, retainer economics and results are self-reported and not independently audited. No account or agent implementation was tested. Short playback spot-check only; no full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Offers specific questions for agency owners assessing which tasks to automate, which decisions to review and how delivery changes affect the service offer.
Make it useful: Use as a discussion case for documenting responsibilities, approval points and checks before trying an agency workflow.
Evidence reviewed: Sampled 12:35-13:35, 16:10-17:10, 25:10-26:20, 28:15-29:20 and 35:50-37:10. Whole video not watched.
12:35 Daily account diagnostics16:10 Work retained by people and assigned to agents25:10 Discussion of client performance28:15 Retainer pricing
8 things you need before you start Server-side tracking
By Analytics Mania / Julius Fedorovicius.
Analytics Mania introduces the preparation needed before a server-side tracking implementation. The description provides eight prerequisite chapters, but does not name the requirements themselves.
Commercial context: The description promotes Stape and Analytics Mania courses.
Review limits: View counts are dated observations and do not establish accuracy or business results. No full video viewing in this refresh. The eight prerequisites were not individually reviewed in the video or transcript. Duration comes from the channel listing; a pre-roll advertisement prevented using the player duration.
Research notes and useful timestamps
Why explore it: Potential preparation checklist for scoping a tracking implementation; review the actual prerequisites before use.
00:41 Prerequisite 101:52 Prerequisite 203:07 Prerequisite 304:25 Prerequisite 4
Ben Heath discusses anticipated changes to Meta placement and platform selection, and demonstrates placement reporting. In the sampled opening he says the controls are still available in most accounts, despite the stronger headline.
Commercial context: The description promotes the creator's Meta Ads course/community and a Hyros offer.
Review limits: View counts are dated observations and do not establish accuracy or business results. No full video viewing in this refresh. The rollout claim was not corroborated by an applicable official Meta announcement in this search. The title should not be presented as proof that placement controls have disappeared for every advertiser. Only the opening transcript was sampled. Auto-generated captions may contain errors. Player duration was an advertisement; the video duration remains the rounded 18-minute listing value.
Research notes and useful timestamps
Why explore it: Relevant to monitoring account controls; the claimed rollout needs official corroboration before client advice.
What Agentic PPC Actually Looks Like in Practice | PPC TH 130
By Optmyzr and PPC Town Hall, with Frederick Vallaeys and Benjamin Wenner.
Frederick Vallaeys and Benjamin Wenner discuss using AI agents in PPC, focusing on data access, structured context, starting with read-only permissions and retaining human judgement.
Commercial context: Optmyzr publishes the discussion and promotes its software trial.
Review limits: View counts are dated observations and do not establish accuracy or business results. No full video viewing in this refresh. Workflow usefulness and reliability were not independently tested. This is an August upload newly found in this pass, not a new upload since 6 September.
Research notes and useful timestamps
Why explore it: Useful discussion of data preparation, permissions and human judgement when introducing AI into PPC delivery.
07:47 Data infrastructure and MCP12:04 Automation risks and safeguards17:19 Scaling systems36:50 Current tools and applications
How to Build an AI "Second Brain" for Your Amazon Business [The PPC Den Podcast]
By Ad Badger / The PPC Den: Michael Erickson Facchin and Dan Head. Production: Nancy Lili Gonzalez, Sofiia Podash and Pedro Moreno.
Michael Erickson Facchin and Dan Head discuss giving AI access to company SOPs and account data, including a daily Amazon account triage report, team adoption and keeping internal knowledge current.
Commercial context: The publisher promotes Ad Badger software, its newsletter and Amazon resources; the guest represents AMZ Elite.
Review limits: View counts are dated observations and do not establish accuracy or business results. No full video viewing in this refresh. Operational examples and productivity claims are described by the participants, not independently tested. This was uploaded before the prior catalogue date and is a new discovery, not a new upload.
Research notes and useful timestamps
Why explore it: Connects documented procedures, account data and team adoption for Amazon advertising operations.
04:21 Company-specific AI knowledge11:32 SOPs in a remote team13:03 Daily account triage19:32 Team adoption
How to Price and Run a PPC Agency (Real Talk with a 27-Year PPC Veteran)
By Erum Shaheen with Julie Friedman Bacchini. Original video and artwork belong to their respective creators.
Julie Friedman Bacchini compares PPC pricing models, explains her preference for charging by scope, and discusses client budget cuts and written account-management procedures.
Commercial context: Host promotes an audit call, training, a checklist and newsletter; guest discusses her own consultancy. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Pricing preferences are the guest's experience, not a universal fee benchmark. The guest says Neptune Moon is currently a solo operation; do not describe this as a large-agency case study. The title's exact 27-year experience claim was not independently audited. Business setup sections were not sampled. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Useful for agency owners reviewing their service scope, fee model and team responsibilities.
08:05 Choosing a PPC Pricing Model13:45 Handling Client Budget Cuts18:05 Maintaining Quality Across Client Accounts20:43 Audits Versus Ongoing Account Management
Why Is the M-Shaped Career Path New in Google Media Buying? (ft. Benjamin Wenner)
By Erum Shaheen with Benjamin Wenner. Original video and artwork belong to their respective creators.
Benjamin Wenner and Erum Shaheen discuss combining deep PPC expertise with complementary skills, developing staff within an agency and matching specialist knowledge to client work.
Commercial context: Host promotes an audit call, Google Ads training, a checklist and newsletter. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. Career models, learning timelines and hiring expectations are practitioner opinions, not established industry requirements. No hiring outcomes, pricing gains or AI workflows were independently tested. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Useful for agency owners defining training plans and the capabilities needed for complex client accounts.
03:10 The Shift Toward Expecting T-Shaped Skills Out of the Box11:16 Balancing Core and Complementary Skills28:07 Staffing and Skill Expectations in Agencies33:39 Adapting Agency Staffing to Evolving Skills
Google Ads Expert: AI Is Making PPC HARDER, Not Easier | Erum ft. Jyll Saskin
By Erum Shaheen with Jyll Saskin Gales. Original video and artwork belong to their respective creators.
Jyll Saskin Gales discusses guiding automation through account inputs, with conversion tracking, customer data and creative as her three foundations. She and Erum Shaheen also discuss offer strength and the strategic role of the media buyer.
Commercial context: YouTube labels the video a collaboration between Erum Shaheen and Jyll Saskin Gales. Host promotes training and services; guest promotes coaching and Inside Google Ads. No independent finding about paid sponsorship.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. A July 2026 practitioner interview, not current implementation documentation. AI Max, Performance Max, audience eligibility and product-transition dates were not independently verified in this intake. Customer-data use depends on applicable eligibility, consent and policy requirements; this is not a blanket instruction to upload lists. Client outcomes are self-reported and do not establish expected returns. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Helps owners structure an account review around business inputs and the offer, alongside campaign controls.
02:59 Working With Automation Effectively08:56 Building a Strong Account Foundation12:04 Why Strong Offers Drive Results16:12 Become a Strategist, Not a Button Pusher
The Only Microsoft Ads Masterclass You need to take | Your Next Potential PPC Ads
By Erum Shaheen with Navah Hopkins. Original video and artwork belong to their respective creators.
Erum Shaheen interviews Microsoft Advertising liaison Navah Hopkins about evaluating Microsoft Ads alongside Google. The sampled discussion covers reviewing imported ads for platform differences and allocating budget according to observed performance.
Commercial context: Guest is Microsoft Advertising's Ads Liaison, confirmed on Microsoft's author page. Description promotes Microsoft resources and the host's agency services. Paid sponsorship was not independently established.
Review limits: Independent editorial review is pending. Description and caption samples were checked on 11 September 2026; the full video was not watched. The original chapters spell the guest's first name Nava; her official Microsoft profile confirms Navah. Vendor interview, not a comprehensive course or independent comparison despite the original title. Specific feature availability, audience claims, reporting visibility, cost comparisons and learning-period thresholds were not independently verified. Budget figures in the interview are not universal rules or performance guarantees. No full video viewing. Auto-generated captions may contain errors.
Research notes and useful timestamps
Why explore it: Adds Microsoft Advertising coverage for owners evaluating a second paid-search channel.
23:01 Common Microsoft Ads Strategy Mistakes26:07 Google and Microsoft Budget Split28:51 Microsoft Ads Learning Period30:26 Microsoft Ads Incremental Value
Google Ads & GA4 Tracking Setup for Shopify (GTM Tutorial) V3.1
By FeedArmy, by Emmanuel Flossie. Original video and thumbnail credited to FeedArmy and their original creators.
The creator describes setting up Google Ads remarketing, conversion and enhanced-conversion tracking, plus Google Analytics, for Shopify through Google Tag Manager.
Commercial context: The description links implementation code on MerchantCodex and other FeedArmy tracking tutorials. FeedArmy also provides paid consulting and account-management services.
Review limits: Independent content review is pending. Inclusion does not certify the tutorial or its performance claims. No full video viewing. Platform settings, eligibility, policy deadlines and implementation instructions should be checked against current official documentation before use. Description reviewed only; transcript export returned no available transcript. The implementation code, consent behaviour and tracking accuracy were not tested.
Research notes and useful timestamps
Why explore it: Relevant to ecommerce advertising delivery and diagnostics, based on the original description.
What To Check Content API vs Merchant API - 6 Potential Issues!
By FeedArmy, by Emmanuel Flossie. Original video and thumbnail credited to FeedArmy and their original creators.
FeedArmy presents a troubleshooting discussion about potential problems following a Content API to Merchant API migration.
Commercial context: The description promotes MerchantCodex, a private community offering tools, scripts, courses and support.
Review limits: Independent content review is pending. Inclusion does not certify the tutorial or its performance claims. No full video viewing. Platform settings, eligibility, policy deadlines and implementation instructions should be checked against current official documentation before use. Description reviewed only; the transcript panel did not load usable text. The six individual checks and migration dates were not independently verified.
Research notes and useful timestamps
Why explore it: Relevant to ecommerce advertising delivery and diagnostics, based on the original description.
How To Check Image Sizes in Bulk for Google Merchant Center
By FeedArmy, by Emmanuel Flossie. Original video and thumbnail credited to FeedArmy and their original creators.
The description outlines a Google Sheets workflow for auditing product-image dimensions and image counts across a Merchant Center catalogue.
Commercial context: The demonstrated sheet is promoted as a MerchantCodex members-only tool. Access to the video does not imply free access to the sheet.
Review limits: Independent content review is pending. Inclusion does not certify the tutorial or its performance claims. No full video viewing. Platform settings, eligibility, policy deadlines and implementation instructions should be checked against current official documentation before use. Description reviewed only. The tool was not tested. Image thresholds and enforcement dates stated by the creator were not independently verified in this intake.
Research notes and useful timestamps
Why explore it: Relevant to ecommerce advertising delivery and diagnostics, based on the original description.
ChatGPT Ads Conversion Tracking with Google Tag Manager | Full Setup Guide
By Thomas Eccel. Original video and thumbnail credited to Thomas Eccel.
The creator describes a Google Tag Manager setup for ChatGPT Ads conversion events, including the measurement pixel, event triggers and verification steps.
Commercial context: The description links Thomas Eccel's ChatGPT feed converter and LinkedIn profile. No performance outcome or implementation result was independently verified.
Review limits: Description reviewed only. No full video viewing or transcript sampling was performed. Independent content review is pending. Inclusion does not certify the tutorial, its claims or its performance outcomes. Platform access, eligibility, policy, pricing and implementation instructions can change; check current official documentation before acting.
Research notes and useful timestamps
Why explore it: A current paid-media implementation walkthrough selected from Thomas Eccel's original description.
ChatGPT Ads Tutorial: How to Set Up Custom Audiences
By Thomas Eccel. Original video and thumbnail credited to Thomas Eccel.
The creator describes preparing and uploading customer or prospect lists for ChatGPT Ads custom audiences, including exclusions and bid adjustments.
Commercial context: The description links Thomas Eccel's ChatGPT feed converter and LinkedIn profile. Audience eligibility, consent and platform requirements must be checked in current official documentation.
Review limits: Description reviewed only. No full video viewing or transcript sampling was performed. Independent content review is pending. Inclusion does not certify the tutorial, its claims or its performance outcomes. Platform access, eligibility, policy, pricing and implementation instructions can change; check current official documentation before acting.
Research notes and useful timestamps
Why explore it: A current paid-media implementation walkthrough selected from Thomas Eccel's original description.
ChatGPT Shopping Ads: From Feed Setup to Live Campaign
By Thomas Eccel. Original video and thumbnail credited to Thomas Eccel.
The creator describes converting ecommerce product data for a ChatGPT shopping campaign and explains the feed-preparation workflow shown in the video.
Commercial context: The description promotes Thomas Eccel's browser-based feed converter. Product-feed acceptance and campaign availability were not independently tested.
Review limits: Description reviewed only. No full video viewing or transcript sampling was performed. Independent content review is pending. Inclusion does not certify the tutorial, its claims or its performance outcomes. Platform access, eligibility, policy, pricing and implementation instructions can change; check current official documentation before acting.
Research notes and useful timestamps
Why explore it: A current paid-media implementation walkthrough selected from Thomas Eccel's original description.
ChatGPT Ads Conversion Tracking Tutorial for Shopify Stores
By Thomas Eccel. Original video and thumbnail credited to Thomas Eccel.
The creator describes a Shopify conversion-tracking setup for ChatGPT Ads, including event configuration, a custom pixel and a verification example.
Commercial context: The description links paid implementation code from Thomas Eccel's site. Code, consent behaviour and tracking accuracy were not tested.
Review limits: Description reviewed only. No full video viewing or transcript sampling was performed. Independent content review is pending. Inclusion does not certify the tutorial, its claims or its performance outcomes. Platform access, eligibility, policy, pricing and implementation instructions can change; check current official documentation before acting.
Research notes and useful timestamps
Why explore it: A current paid-media implementation walkthrough selected from Thomas Eccel's original description.
ChatGPT Ads Tutorial - Avoid These Costly Mistakes
By Thomas Eccel. Original video and thumbnail credited to Thomas Eccel.
The creator describes a first-campaign walkthrough for ChatGPT Ads, covering campaign structure, context hints, targeting and bidding considerations.
Commercial context: The description links AdSea consulting and Thomas Eccel's shop. Availability, pricing and auction mechanics are time-sensitive and require current official verification.
Review limits: Description reviewed only. No full video viewing or transcript sampling was performed. Independent content review is pending. Inclusion does not certify the tutorial, its claims or its performance outcomes. Platform access, eligibility, policy, pricing and implementation instructions can change; check current official documentation before acting.
Research notes and useful timestamps
Why explore it: A current paid-media implementation walkthrough selected from Thomas Eccel's original description.
When Profit Bidding Matters and How to Switch from ROAS to POAS in Google Ads
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew explains his approach to moving from revenue targets to profit-based bidding, covering conversion setup, target translation and a gradual transition. His reported client results are examples, not expected outcomes.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Private experiment data and client outcomes were not independently audited and are not general performance guarantees. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Google AI Max Explained: Why It Should Be Its Own Campaign Type
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew argues that AI Max should become a separate campaign type and discusses the implications for keywords, budgets and measurement. This is his product and strategy opinion, not a Google announcement.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
6 Google Ads Tactics That Change as Your Account Grows
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew compares how account size and conversion volume affect campaign segmentation, match types, brand separation, negative keywords, profit bidding and optimisation cadence.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03