Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
306 videos found · Page 3 of 16
The Only 3 Optimization Tactics That Matter for PMax
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew presents his ecommerce approach to Performance Max, prioritising feed titles, product images, asset groups and account structure. His description frames PMax through his own account experience.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
How I use Claude as a Google Ads specialist
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes how he uses Claude for analysis, dashboards, client summaries, ad copy, search-term classification and scripts, including where he keeps human review and decision-making.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. No scripts were executed and no client data was submitted to an AI service. Review code, permissions and data handling before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Smart Bidding Changes Aug 17: Your 4 Options, Ranked
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
An August 2026 commentary in which Andrew considers four responses to a reported Smart Bidding change for budget-limited campaigns, including target adjustments and conversion-value bidding.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The Paid Search Strategy CMOs Need in an AI First Google Ads World
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew offers his outlook on AI-led paid search, discussing conversational queries, feed inputs, budget planning and the relationship between paid search and SEO. The description presents a forward-looking strategy argument.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
We Tested PMax vs Standard Shopping: The Result Surprised Me
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes a Performance Max versus Standard Shopping experiment and discusses conversion rate, return on ad spend, spend allocation and volatility. The reported findings come from his own account test.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Private experiment data and client outcomes were not independently audited and are not general performance guarantees. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
How Often to Make Smart Bidding Changes (and How Much)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew outlines a framework for deciding when and how much to adjust Smart Bidding targets, including projected ROAS, profit bidding, budget constraints and reasons to leave targets unchanged.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
DSA to AI Max: When and How to Migrate
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes possible migration paths from Dynamic Search Ads to AI Max, the account tests behind his approach and the controls and reporting he would check during a transition.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
When Google Ads Is 100% AI Driven, This Is the PPC Job
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew explores how a PPC specialist’s role could evolve as Google automates more ad creation, with emphasis on business inputs, campaign structure, guardrails, intervention and measurement.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
What Four Max Bid Limit Experiments Taught Me About Google Ads Bidding
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew discusses four account experiments with maximum bid limits, including how he compares caps with average CPC, monitors changes and assesses the risks of overly restrictive limits.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Private experiment data and client outcomes were not independently audited and are not general performance guarantees. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Google Killed Broad Match with Phrase Match + AI Max
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew argues for combining phrase match with AI Max and compares it with broad match using his own account examples. The title expresses his opinion; it does not establish that Google has removed broad match.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The Biggest Google Ads Mistakes I See After 50+ Audits
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes recurring themes from his account audits, including reliance on platform ROAS, planning around sales periods, campaign segmentation and separating brand activity.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Every Difference in PMax vs Standard Shopping (+ which to use)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew compares Performance Max and Standard Shopping across channel allocation, reporting, controls, structure and effort, then explains how he chooses between them for ecommerce accounts.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The playbook to Launch New Google Ads Accounts in eCommerce
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew outlines his ecommerce account-launch playbook, covering product selection, campaign type, structure, initial budgets, bidding phases and diagnosis when a new account underperforms.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Phrase Match vs Broad Match: You're Using Broad Wrong
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew examines phrase and broad match through account examples, highlighting the difference between keyword-level reporting and actual search terms and explaining when he uses each match type.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
6 Smart Bidding Mistakes That Are Costing You Money
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew discusses Smart Bidding decisions around budget limits, bidding strategies, portfolio targets, projected ROAS and intervention frequency, using examples from his ecommerce work.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The Best Performance Max Setup (From a PMax Skeptic) - 2026 Tutorial
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes a Performance Max setup walkthrough covering campaign settings, asset groups, product feeds, audience signals and creative assets, with examples for different catalogue sizes.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The Smart Bidding Skill That Separates the Top 1% from Everyone Else
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew explains how he interprets bidding reports, projected ROAS, CPC changes and search-category signals to decide whether to intervene in Smart Bidding or continue observing.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Should You Split Brand in Shopping/PMax? A Framework to Decide
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew presents his framework for deciding whether to separate brand and non-brand activity in Shopping and Performance Max, using account scenarios and a discussion of technical setup.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
How We Built 30+ Google Ads Scripts Using AI Step by Step
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes his process for building Google Ads scripts with AI, including defining the output, directing the model, adding settings and diagnostics, and deciding when automation is unsuitable.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. No scripts were executed and no client data was submitted to an AI service. Review code, permissions and data handling before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Your "Bestseller" Campaign Is Secretly Making Things Worse
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew critiques generic bestseller campaign structures and discusses product-data thresholds, aggregation, ROAS targets and category-level quotas as alternatives to excessive segmentation.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03