Good videos.
Better decisions.
Practical learning for the people running paid media teams. Find a useful lesson on agency operations, creative, campaign strategy or measurement, then learn directly from the people who made it.
- 306
- searchable videos
- 17
- creator listings
- 75
- descriptions or transcripts reviewed
- 311
- records in the research catalogue
One video. One useful decision.
Start with the question your team needs to answer. These selections draw on original descriptions and chapters; the Seth Gorton interview also includes sampled transcript review.
How he grew his Google Ads agency with CRO and AI w/ Seth Gorton
Video and thumbnail: PPC Mastery, with Seth Gorton (Searchly)
Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.
Bring this question: Which problem after the click should our agency take responsibility for?
Watch on YouTubeHow I Build an Elite Creative Strategy for a Brand in One Sitting
Video and thumbnail: Dara Denney
A research-led creative-planning process covering reputation analysis, customer objections, review mining, personas and gaps in a brand's ads, followed by a monthly or quarterly roadmap.
Bring this question: Which customer objection deserves the next creative test?
Watch on YouTubePerformance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Video and thumbnail: Optmyzr / PPC Town Hall, with Bia Camargo
Bia Camargo presents a framework for reviewing conversion actions, intent signals, campaign structure and Merchant Center feed health before relying on automation.
Bring this question: What evidence should we check before changing the account structure?
Watch on YouTubePlayers connect to YouTube when you press play. About video privacy. PPC Mastery promotes its community; Dara Denney discloses Storyblocks sponsorship; Optmyzr publishes the Performance Max interview and promotes its software.
Explore the video library.
306 videos found · Page 4 of 16
19 Google Ads Updates That Actually Matter (in 19 Minutes)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew’s February 2026 roundup discusses Google Ads reporting, Merchant Center, Performance Max controls, conversion data and automation features as they appeared at publication.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Dated commentary: platform availability, migration paths and predictions need current official confirmation before use. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
How CSS Actually Works in Google Shopping (And Why You Still Need It)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew discusses Comparison Shopping Services for European ecommerce advertisers, covering his interpretation of auction mechanics, partner selection, measurement and reasons an account may not benefit.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. CSS eligibility, partner terms and any claimed auction savings need current official verification; no savings percentage is endorsed. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
My 15 Minute Daily Google Ads Check in
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew outlines a short daily account-health routine, separating monitoring from unnecessary changes and describing how he scales checks with scripts and spreadsheets.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
How to Build a Shopping Ads Campaign Structure That Helps Smart Bidding
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew describes his approach to Shopping campaign structure, including when to segment, how to assess a proposed split and how to test whether a more complex structure helps the account.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
Stop Relying on Ad Strength: The RSA Testing Framework That Works
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew outlines a responsive-search-ad testing process using headline-level reporting, a performance matrix and a recurring review cycle rather than relying on Ad Strength alone.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
26 Ways to Improve Google Ads for eCommerce (Not Your Avg Checklist)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew presents an ecommerce account-review checklist covering Shopping and Performance Max structure, feed data, Search setup, bidding decisions and commercial performance measures.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
The 5 Core Pillars of Elite Google Ads Agencies
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew presents an agency-assessment framework focused on strategy, consistent reasoning, transparency, tools and understanding the client’s business, followed by a short audit checklist.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. His channel also promotes agency resources and newsletter subscriptions.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner perspective for ecommerce advertisers to compare with their own account evidence.
It's New 9/24: Google Multimodal performance filter, Google ranking update, Google Ads spend & LSAs
By Barry Schwartz, creator and presenter. Original video and thumbnail credited to RustyBrick Barry Schwartz Search Engine Roundtable.
A daily Search Engine Roundtable recap covering a forecast-based Google Ads budget recommendation and a tested Local Service Ads redesign, alongside organic-search reporting items.
Commercial context: Published by RustyBrick Barry Schwartz Search Engine Roundtable. The channel description identifies its videos as Barry Schwartz of RustyBrick.com.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate platform availability, reporting behaviour or commercial claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A concise current-awareness briefing for paid-search practitioners who need to distinguish new recommendation surfaces and Local Service Ads interface tests from confirmed account changes.
03:16 Google Ads Budget Recommendation Change With Forecast05:15 Google Local Service Ads redesign
It's New 9/23: Google page experience ads, links in AI Overviews, CMA, UCP opt-out, AI Max and more
By Barry Schwartz, creator and presenter. Original video and thumbnail credited to RustyBrick Barry Schwartz Search Engine Roundtable.
A daily Search Engine Roundtable recap covering Merchant Center’s native-checkout default and Google AI Max reporting updates, alongside broader Search and policy news.
Commercial context: Published by RustyBrick Barry Schwartz Search Engine Roundtable. The channel description identifies its videos as Barry Schwartz of RustyBrick.com.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate platform availability, reporting behaviour or commercial claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: Useful current-awareness context for retailers and Google Ads teams assessing Merchant Center checkout settings and AI Max reporting changes.
07:50 Google Merchant Center native checkout by default (UCP)09:52 Google AI Max reporting and AI Briefs expand
It's New 9/17: Google ad tech monopoly remedies, Google Search profiles & ChatGPT Sponsored Agent
By Barry Schwartz, creator and presenter. Original video and thumbnail credited to RustyBrick Barry Schwartz Search Engine Roundtable.
A daily Search Engine Roundtable recap covering Google ad-tech monopoly remedies and reporting on a ChatGPT Sponsored Agent ad test.
Commercial context: Published by RustyBrick Barry Schwartz Search Engine Roundtable. The channel description identifies its videos as Barry Schwartz of RustyBrick.com.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate platform availability, reporting behaviour or commercial claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A dated market-development briefing for practitioners monitoring ad-tech remedies and emerging ChatGPT advertising formats. Treat reported tests as unconfirmed availability until official documentation is available.
00:28 Google ad tech monopoly remedies06:13 OpenAI testing Sponsored Agent ads in ChatGPT
Claude Will Get Marketers Fired (Here’s How to Avoid It)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew Lolk outlines five failure modes when applying AI to Google Ads work, including uncritical implementation, unverifiable analysis and strategies teams cannot explain, followed by rules for accountable use.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. The description refers to internal Savvy practice.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate AI tool behaviour, team outcomes or current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A practitioner workflow for agency owners who need explicit review and accountability standards around AI-assisted Google Ads work.
00:42 Case 1: saying Claude did it all08:09 Case 3: presenting work that never happened13:43 Case 5: losing control of the account16:19 How to use Claude without getting fired
It's New 9/29: Google appeals mandate to share data, sad Google, AIOs at bottom, AI Mode monitoring
By Barry Schwartz, creator and presenter. Original video and thumbnail credited to RustyBrick Barry Schwartz Search Engine Roundtable.
A daily Search Engine Roundtable recap covering Google’s DMA appeal, AI Overview citation placement, AI Mode monitoring and a Florida casino-ad issue.
Commercial context: Published by RustyBrick Barry Schwartz Search Engine Roundtable. The channel description identifies its videos as Barry Schwartz of RustyBrick.com.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate platform availability, reporting behaviour or commercial claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A dated current-awareness briefing for paid-search practitioners monitoring policy, AI search surfaces and ad-policy reporting. Treat all reported changes as unconfirmed until official documentation is available.
07:00 Google appeals DMA mandate to share search data09:55 Google AI Overview citations at bottom11:31 Google rolls out monitoring in AI Mode14:20 Florida says stop Google casino ads
It's New 9/28: Google spam update early impact, loading AI Overviews, follow Search profiles & more
By Barry Schwartz, creator and presenter. Original video and thumbnail credited to RustyBrick Barry Schwartz Search Engine Roundtable.
A short daily Search Engine Roundtable recap on early impact of Google’s September spam update, an AI Overview loading-button test, Search Profiles follow controls and sitelinks design testing.
Commercial context: Published by RustyBrick Barry Schwartz Search Engine Roundtable. The channel description identifies its videos as Barry Schwartz of RustyBrick.com.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate platform availability, reporting behaviour or commercial claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A concise current-awareness briefing for paid-search practitioners coordinating with search and AI surface changes. Treat reported tests and observed changes as unconfirmed until official documentation is available.
00:51 Early impact of the September spam update02:04 AI Overviews loading-button test03:36 Search Profiles follow control change04:49 Sitelinks design testing
The New Rules of Smart Bidding (and What Stays the Same)
By Andrew Lolk, video creator and presenter. Original video and thumbnail credited to Andrew Lolk Talks PPC.
Andrew Lolk describes how Smart Bidding Exploration, budget-limited campaign treatment, Promo Mode and Standard Shopping Maximize Conversion Value have changed his bidding playbook.
Commercial context: Published by Andrew Lolk, founder of the commercial agency SavvyRevenue. The description links to a SavvyRevenue article and newsletter.
Review limits: Original description reviewed only; no full-video viewing, transcript review or advertiser-account testing. The summary describes the creator’s material. It does not validate performance claims or certify current platform instructions. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A current practitioner framework for ecommerce teams revisiting Smart Bidding tactics. Validate all product behaviour and account effects with current primary sources and account evidence.
00:42 Stop lowering ROAS to trigger exploration02:28 Increase budgets faster when limited04:29 Promo Mode and why I am skeptical12:45 When to change your target
Integrate Microsoft Ads with HubSpot
By Paid Media Pros, original publisher and presenter. Original video and thumbnail credited to Paid Media Pros.
Paid Media Pros demonstrates connecting Microsoft Ads and HubSpot, reviewing linked accounts and importing HubSpot segments into Microsoft Ads.
Commercial context: Published by Paid Media Pros. The description promotes Paid Media Pros training and contains affiliate links for other products.
Review limits: Original description reviewed only; no full-video viewing, transcript review or live-account testing. The summary describes the creator’s material. It does not validate account eligibility, integration behaviour or data-transfer claims. Independent content review is pending. This is a description-reviewed discovery, not a quality-cleared recommendation.
Research notes and useful timestamps
Why explore it: A concise implementation starting point for teams evaluating a Microsoft Ads and HubSpot connection. Verify eligibility, consent, audience and data-transfer requirements in current official documentation.
01:04 Connecting Microsoft Ads to HubSpot01:13 Ad accounts that can directly link to HubSpot02:41 Importing HubSpot audiences into Microsoft Ads
Snapchat conversions API with Google Tag Manager || Snapchat CAPI with sGTM
By Analytics Mania
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Commercial context: Not checked for this video; do not infer absence of sponsorship or promotion.
Review limits: Relevance inferred from the title and creator listing; description, transcript and advice not reviewed. Exact upload date not verified; relative age retained as displayed. A year in the title is not treated as the upload year.
Meet the people behind the lessons.
Thank you to these educators, publishers and their guests for sharing their work. Every listing links to its original video. Their inclusion recognises their work and does not imply a partnership, endorsement or Paid Media Collective membership.
- Ad BadgerOriginal publisher video
- Analytics ManiaCreator channel
- Andrew Lolk Talks PPCCreator channel
- Ben HeathCreator channel
- Dara DenneyCreator channel
- Ed LeakeCreator channel
- Erum Shaheen - Google AdsCreator channel
- FeedArmyCreator channel
- Google AdsOriginal publisher video
- LinkedIn Ads ShowCreator channel
- Miles & Bob: PPC MasteryCreator channel
- OptmyzrOriginal publisher video
- Paid Media ProsCreator channel
- RustyBrick Barry Schwartz Search Engine RoundtableCreator channel
- Surfside PPCCreator channel
- Thomas EccelCreator channel
- ZoCo MarketingOriginal publisher video
The questions behind the search.
Contributors in r/PPC, r/FacebookAds, r/googleads and r/Google_Ads helped surface learning needs and creator recommendations. Their discussions informed discovery; they are anecdotal opinions rather than proof of a video's quality or results. Follow the original threads to read the contributions in context.
Creative strategy
Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.
2026-03-29Who's reputable to learn from?
The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.
2024-10-23best advanced gogle ads courses for 2024?
An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.
2024-07-08Best YouTuber about gAds
Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.
2024-06-12Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?
Discussion points to hands-on walkthroughs, Skillshop, Surfside PPC, PPC Mastery and other creators; experience and course preferences differ.
2026-08-03