Co-founder and analytics developer
8-bit-sheep and Simmer
Simo Ahava is an analytics developer and co-founder of 8-bit-sheep and the technical marketing education platform Simmer. His blog, tools and templates focus on web analytics, Google Tag Manager and related development work. He also writes Simmer’s newsletter and helps technical marketers connect measurement implementation with a deeper understanding of the systems involved.
Shows, ideas and places to learn from Simo Ahava.
Browse by format. Each card shows the recorded connection.
Technical-marketing and analytics conversations. The selected episode with Barbara Galiza compares attribution approaches and discusses incrementality alongside practical measurement concerns.
Image: Juliana Jackson and Simo AhavaSimo Ahava documented verbose Google tag logging in Tag Assistant; Julius Fedorovicius showed an installation sidebar; Matteo Zambon compared the revised installation snippet. These October observations add implementation detail to Google's previously announced Google tag and Tag Manager changes.
Image: Matteo ZambonGoogle's 8 October release note says GTM containers initialise on load independently of gtag('config'). Configuration commands also appear as gtag.config events, which may activate wildcard custom-event triggers.
Image: Google release note; Simo Ahava and Matteo Zambon analysisSimo Ahava’s 28 August guide explains the Status link in the Community Template Gallery. It shows imported GitHub commits and associated errors, helping template authors investigate missing updates. Some messages remain undocumented or inconsistent; the page is not a reliable diagnostic for an initial submission that never validated.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
40 contribution points · 9 credited works · #33 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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