Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
How this spotlight worksAn unranked collection, shown alphabetically. Inclusion awards no points. Each person’s contribution ranking remains in the main leaderboard.
8 of 50 women to explore
Alphabetical · No ranked positionsAkvile DeFazio is the president and founder of AKvertise and the founder of Social Ad AKademy. She works across paid social strategy, creative testing and advertiser development, offering consulting, workshops and coaching. Her published work and speaking explore Meta advertising, cross-platform creative and the practical decisions involved in running brands and advertising agencies.
Explore practical paid-social education and the relationship between creative and campaign execution.
Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.
Connect Google Ads copy and creative with conversion quality and meaningful reporting.
Dara Denney is an advertising educator and creative strategist whose work connects storytelling with performance marketing. Her public teaching covers Facebook advertising, creative strategy and building performance creative teams. Drawing on experience as a media buyer and agency director, she shares guidance through videos, courses and other resources for marketers developing and evaluating advertising creative.
Explore creative research, production and testing through a performance-marketing lens.
Joanna Wiebe founded Copyhackers to teach conversion copywriting. Her work helps marketers turn customer research into messages for landing pages, emails and other conversion journeys. Through Copy School, articles, books and the Money Words newsletter, she shares methods for researching audience language, developing persuasive copy and deciding what to test.
Explore conversion copywriting and customer-language research for landing pages and advertising.
Juliana Jackson is an enterprise strategist at Jellyfish whose work connects AI, data science and digital experience. She writes Beyond the Mean and hosts the Standard Deviation Podcast, examining marketing measurement, experimentation and organisational decision-making. Her recent writing explores creative intelligence: how teams can understand the contribution of individual creative components and use that knowledge to improve advertising decisions.
Think more carefully about creative measurement, experiments and what campaign data can support.
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Explore attention research and its implications for evaluating creative and media investment.
Sarah Sal works on paid social campaigns and advertising copy, with a particular interest in long-term strategy and long-form messages. Her portfolio and articles examine creative approaches to Facebook advertising. She shares case studies and educational material through her own site and contributions to industry publications, including Copyhackers.
Explore how long-form copy and audience understanding can inform Facebook advertising.
Savannah Sanchez works with brands on advertising creative for Meta and TikTok. Through The Social Savannah, she coordinates creators, actors and editors to develop new video ads, then uses performance reporting to guide further iterations. Her work connects creator selection, production and creative analysis within an ongoing paid social programme.
Explore examples of platform-native creative for Meta and TikTok advertising.
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
Nominate up to three peersThis collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
