Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
How this spotlight worksAn unranked collection, shown alphabetically. Inclusion awards no points. Each person’s contribution ranking remains in the main leaderboard.
11 of 50 women to explore
Alphabetical · No ranked positionsAmeet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.
Learn how account strategy, user behaviour and measurement can inform everyday PPC decisions.
Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.
Connect Google Ads copy and creative with conversion quality and meaningful reporting.
Brooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
Explore campaign strategy, customer journeys and the measurement questions behind new-channel tests.
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Build a clearer understanding of analytics implementation, reporting and measurement decisions.
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Explore Google Ads teaching that makes room for difficult campaign experiences and lessons learned.
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Consider demand-generation investment through sales alignment, regional campaigns and pipeline goals.
Jenni Romaniuk studies how brands grow and how marketers can measure their progress. Her research covers distinctive brand assets, category entry points, mental availability and brand health. She is the author of Building Distinctive Brand Assets, How Brands Grow Part 2 and Better Brand Health, connecting marketing science with practical decisions about brands and advertising.
Bring research on distinctive assets, brand memory and category entry points into media planning.
Juliana Jackson is an enterprise strategist at Jellyfish whose work connects AI, data science and digital experience. She writes Beyond the Mean and hosts the Standard Deviation Podcast, examining marketing measurement, experimentation and organisational decision-making. Her recent writing explores creative intelligence: how teams can understand the contribution of individual creative components and use that knowledge to improve advertising decisions.
Think more carefully about creative measurement, experiments and what campaign data can support.
Karen Nelson-Field researches attention and its role in advertising effectiveness. As the founder of Amplified, she writes about how attention data can inform media measurement and planning. Her published work examines active and passive attention, the limits of conventional media metrics and how advertisers can connect measurement with business decisions.
Explore attention research and its implications for evaluating creative and media investment.
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
Build clearer B2B measurement with shared definitions, CRM context and explicit reporting assumptions.
Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.
Examine Google Ads bidding targets and campaign economics through practitioner advice and education.
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
Nominate up to three peersThis collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
