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PAID MEDIA COLLECTIVE

Leaderboard

Meet the contributors, explore yearly recognition and follow the community’s progress.

RECOGNITION ACROSS THE COLLECTIVE

Good work adds up.

Sourced contributions across eight libraries. Points recognise the recorded work and role, without implying a measure of expertise.

How points work

All available published work through 2026-10-10 · Europe/London

348contributors

1,046distinct works

4,592contribution points

Matching contributors

Explore the points, original sources and credited work behind each position.

2 matching contributors

Most contribution points first

Points are recalculated from the published libraries and each person’s sourced role. They are not lifetime achievement awards. Account activity, verified expert claims and earned member levels remain in member rankings.

5 credited worksBased on published source evidence

Newsfeed

Points & credited workView 5 worksHide details

Points by section

How credits count

Newsfeed

20pts

5 credited works

These uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.

Credited work 5

Newest recorded dates first

Newsfeed6 Jul 2026
TikTok launches Native Growth Campaigns
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed1 Jun 2026
Instagram tests opening directly into Reels before the Feed
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed11 May 2026
New WhatsApp placement appearing in the Meta Ads campaign setup
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Apr 2026
Apple Ads' second position data surfaces in Insights, but reporting gaps frustrate practitioners
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 1 more workShow fewer works

Newsfeed23 Feb 2026
Conversion attribution is now tied to the install date rather than ad interaction
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

1 credited workBased on published source evidence

Newsfeed

Points & credited workView 1 workHide details

Points by section

How credits count

Newsfeed

4pts

1 credited work

Credited work 1

Newest recorded dates first

Newsfeed2 Mar 2026
Apple Search Ads is removing the CPA cap at the campaign level
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Reconciliation & coverage

One person earns one credit for each distinct work, even when it appears in several sections or newsletter editions. Explicit source authors, hosts and contributor credits qualify. Organisations, incidental mentions, unconfirmed identities and template material do not.

Date ranges use Europe/London calendar days and original work dates. Year to date starts on 1 January; 30 and 90 day views stay within the selected year. Lifetime includes older work and work without an exact date. 210 undated credits are excluded from recent windows. Editing or rechecking a source does not restart its date.

Source rankings use uncapped contribution points under the current rules. They do not use member pillar weights or award member levels. Equal points share a rank. A name search preserves positions; section filters recalculate them. Podcast hosting is credited once per show, without multiplying it by every imported episode.

Connect your account to your contributor profile through identity verification. Verified owners in the lifetime Top 100 with contribution points can endorse. Credits do not grant moderation access. The 2025 archive retains its original weekly mention figures.

Newsfeed1046 works · 1148 credits

Resources6 works · 6 credits

Scripts20 works · 21 credits

Articles28 works · 45 credits

Guides & insights22 works · 33 credits

Newsletters19 works · 21 credits

Videos124 works · 126 credits

Podcasts74 works · 111 credits

Books81 works · 119 credits

Conversations53 works · 53 credits

Good work adds up.

Matching contributors

Points by section

Credited work 5

TikTok launches Native Growth Campaigns

Instagram tests opening directly into Reels before the Feed

New WhatsApp placement appearing in the Meta Ads campaign setup

Apple Ads' second position data surfaces in Insights, but reporting gaps frustrate practitioners

Conversion attribution is now tied to the install date rather than ad interaction

Points by section

Credited work 1

Apple Search Ads is removing the CPA cap at the campaign level