Discover useful perspectives. Find your next mentor, collaborator or daily read.
THE WOMEN TO FOLLOW EDIT
50 voices. A broader perspective.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Why follow
Track Google Ads and Microsoft Advertising updates through a maintained PPC news archive.
Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.
Why follow
Find candid practitioner conversations, PPC Live events and ongoing paid-media learning.
Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.
Why follow
Discover first-hand practitioner conversations about testing new advertising channels.
Chanelle Dzwowa is a Senior PPC Account Executive at Kinesso and a contributor to PPC Live. Her writing connects technical campaign work with practical advertising judgement, covering dashboards, scripts, Excel and the review of AI-generated recommendations. She reports on practitioner events and explores the different roles of brand and generic search campaigns, helping advertisers connect day-to-day execution with business objectives.
Why follow
Connect scripts, dashboards and campaign analysis with the business roles of brand and generic search.
Jess Budde co-created and hosts Marketing O’Clock, a weekly show covering digital marketing news. At Cypress North, her work spans marketing operations and client service, including account staffing and coordination between clients and delivery teams. Her public contribution combines discussion of platform changes with the operational perspective of running an agency’s marketing work.
Why follow
Follow collaborative industry-news discussions and the practical questions behind platform changes.
Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.
Why follow
Explore ecommerce campaign strategy and practical perspectives shared with the PPC community.
Charley Brennand is Founder and CEO of Performance MCR, a Manchester performance-marketing conference. The organiser describes her as an active PPC practitioner with experience across search, shopping, paid social, programmatic, YouTube and display.
Why follow
Find practitioner connections and shared learning through the Performance MCR community.
OPEN ABOUT THE METHOD
A spotlight you can explore.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
