Discover useful perspectives. Find your next mentor, collaborator or daily read.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
How this spotlight worksThe same editorial collection, ranked by lifetime PMC contribution points. Ties share a position.
5 of 50 women to explore
Lifetime PMC contribution pointsJyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.
Build Google Ads knowledge through structured coaching, practical explanations and interviews.
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Build a clearer understanding of analytics implementation, reporting and measurement decisions.
Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.
Develop paid-search thinking alongside account strategy and the education of marketing teams.
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Learn about Amazon advertising and retail media alongside approaches to educating an advertising team.
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Explore Google Ads teaching that makes room for difficult campaign experiences and lessons learned.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
