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Alcohol subscriptions now included for US merchants
Google Merchant Centre now allows US merchants to list alcohol subscriptions, such as wine clubs, under its Physical Goods Subscriptions policy. Offers must follow Alcoholic Beverages policies and use product category "Alcoholic Beverages" (ID 99676).
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
What changed
The subscription_cost attribute is required, with only one price per page. This enables US alcohol merchants to run Shopping ads with proper subscription details.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterGoogle Merchant Centre Help
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The original creator has not yet been verified. Newsletter curation and publication do not establish original authorship.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Alcohol subscriptions now included for US merchants
Google Merchant Centre now allows US merchants to list alcohol subscriptions, such as wine clubs, under its Physical Goods Subscriptions policy. Offers must follow Alcoholic Beverages policies and use product category "Alcoholic Beverages" (ID 99676). The subscription_cost attribute is required, with only one price per page. This enables US alcohol merchants to run Shopping ads with proper subscription details.
Source captured . No explicit first-contributor label was provided for this update.
