Google Ads · Status at source date: Newsletter archive
Book Online buttons extend into Search and Performance Max
Reserve with Google appointment links can now appear as Book Online actions in eligible Search and Performance Max ads, using the same partner connection already published for local surfaces. The advertiser pays for the ad click, while an encrypted token links the visit to a booking and the “Appointments booked” conversion must be included in campaign goals for bidding; healthcare is excluded from the current setup.
Why it matters for advertisers
For you, this means appointment businesses gain a shorter paid journey, so validate conversion import, booking availability, and opt-out controls before the action appears at scale.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Book Online buttons extend into Search and Performance Max
Reserve with Google appointment links can now appear as Book Online actions in eligible Search and Performance Max ads, using the same partner connection already published for local surfaces. The advertiser pays for the ad click, while an encrypted token links the visit to a booking and the “Appointments booked” conversion must be included in campaign goals for bidding; healthcare is excluded from the current setup. For you, this means appointment businesses gain a shorter paid journey, so validate conversion import, booking availability, and opt-out controls before the action appears at scale.
Source captured . First-contributor labels follow the newsletter’s explicit wording.
