Google Merchant Center · Status at source date: Newsletter archive
Build-to-Order availability attribute added for vehicle listings
Google Merchant Centre has introduced a new "build to order" value for the availability attribute, specifically for vehicle listings. This applies to vehicles that aren't in dealership inventory but can be customised and ordered directly by customers.
What changed
Structured data must be updated to BuildToOrder, the feed attribute to build to order, and the condition must be set to new.
Why it matters for advertisers
For you, this means dealers selling configurable vehicles like Tesla or Rivian can now properly represent build-to-order inventory.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Build-to-Order availability attribute added for vehicle listings
Google Merchant Centre has introduced a new "build to order" value for the availability attribute, specifically for vehicle listings. This applies to vehicles that aren't in dealership inventory but can be customised and ordered directly by customers. Structured data must be updated to BuildToOrder, the feed attribute to build to order, and the condition must be set to new. For you, this means dealers selling configurable vehicles like Tesla or Rivian can now properly represent build-to-order inventory.
Source captured . No explicit first-contributor label was provided for this update.
