Google Merchant Center · Status at source date: Newsletter archive
Customer Match uploads arrive through the Merchant Centre
Google Ads now enables Customer Match list uploads through Merchant Centre, reported by PPC News Feed. Retailers can manage match audiences where their product data already lives.
Why it matters for advertisers
For you, this means one fewer tool switch for audience management, so consolidate uploads if your team primarily works in Merchant Centre.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterPPC News Feed
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Customer Match uploads arrive through the Merchant Centre
Google Ads now enables Customer Match list uploads through Merchant Centre, reported by PPC News Feed. Retailers can manage match audiences where their product data already lives. For you, this means one fewer tool switch for audience management, so consolidate uploads if your team primarily works in Merchant Centre.
Source captured . No explicit first-contributor label was provided for this update.
