Google Ads · Status at source date: Newsletter archive
Display campaigns move under Demand Gen as a standalone campaign type
Google has made Display inventory accessible through Demand Gen campaigns, signalling the end of the standalone Display campaign. Thomas Eccel flagged the change, noting that the move had been widely expected and that it follows the earlier migrations of Video Action campaigns and uploaded display banners into Demand Gen.
What changed
Display assets now gain access to Demand Gen's AI-powered features and lookalike audiences, though content-level targeting becomes harder under the new structure.
A migration tool for existing Display campaigns is coming soon, and Google has published an official carousel walking through the transition. The consolidation continues Google's long-running pattern of collapsing legacy campaign types into a smaller set of AI-driven formats.
Why it matters for advertisers
For you, this means advertisers running standalone Display should plan for the migration and audit which targeting and exclusion settings carry over. Worth testing a representative campaign inside Demand Gen before the migration tool forces the move, so the performance baseline is established on your terms.
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Display campaigns move under Demand Gen as a standalone campaign type
Google has made Display inventory accessible through Demand Gen campaigns, signalling the end of the standalone Display campaign. Thomas Eccel flagged the change, noting that the move had been widely expected and that it follows the earlier migrations of Video Action campaigns and uploaded display banners into Demand Gen. Display assets now gain access to Demand Gen's AI-powered features and lookalike audiences, though content-level targeting becomes harder under the new structure.
A migration tool for existing Display campaigns is coming soon, and Google has published an official carousel walking through the transition. The consolidation continues Google's long-running pattern of collapsing legacy campaign types into a smaller set of AI-driven formats.
For you, this means advertisers running standalone Display should plan for the migration and audit which targeting and exclusion settings carry over. Worth testing a representative campaign inside Demand Gen before the migration tool forces the move, so the performance baseline is established on your terms.
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