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Frederick Vallaeys publishes The AI-Amplified Marketer
Frederick Vallaeys: Google's first AdWords Evangelist and CEO of Optmyzr: has published The AI-Amplified Marketer: Digital Marketing in a GenAI World. The book is framed around closing the gap between AI hype and practical leverage for PPC practitioners, covering how to use generative AI as a force multiplier for existing expertise, how to build AI-powered workflows without a technical background, and how to maintain control as platforms become more automated.
What changed
Vallaeys brings two decades of PPC experience, including contributions to the original Quality Score and conversion-tracking systems, to a practitioner-first perspective on where AI is genuinely useful and where it is overstated.
Why it matters for advertisers
For you, this means a credible, practitioner-authored reference on AI workflows for paid media rather than another generalist AI marketing guide: worth adding to the reading list if you are building AI into your PPC process in 2026.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterAmazon
Linked from the original newsletter. The source publication date has not been independently confirmed.
Source attribution checked
Frederick Vallaeys is the book’s author. Navah Hopkins is credited separately for its foreword. Amazon is the retail source, not the creator of the book.
Attribution evidence and limitations
Read the original linked product listing, which names Frederick Vallaeys as Author, and checked the title against the cover.
The publication listing and its book cover identify the same work. No unverified profile URL has been added.
Visually inspected the cover: Frederick Vallaeys appears as author; Navah Hopkins is explicitly credited for the foreword. Cover designer and promotional photographer remain unverified. This was not a full-book review.
Attribution checked . This is a review date, not the original publication date.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Frederick Vallaeys publishes The AI-Amplified Marketer
Frederick Vallaeys: Google's first AdWords Evangelist and CEO of Optmyzr: has published The AI-Amplified Marketer: Digital Marketing in a GenAI World. The book is framed around closing the gap between AI hype and practical leverage for PPC practitioners, covering how to use generative AI as a force multiplier for existing expertise, how to build AI-powered workflows without a technical background, and how to maintain control as platforms become more automated. Vallaeys brings two decades of PPC experience, including contributions to the original Quality Score and conversion-tracking systems, to a practitioner-first perspective on where AI is genuinely useful and where it is overstated.
For you, this means a credible, practitioner-authored reference on AI workflows for paid media rather than another generalist AI marketing guide: worth adding to the reading list if you are building AI into your PPC process in 2026.
Source captured . No explicit first-contributor label was provided for this update.
