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Three quiet GA4 changes all point at data quality
Three recent GA4 release-note changes: spanning collection, processing, and reporting: each address how much you can trust the numbers.
Why it matters for advertisers
For you, this means Google is tightening GA4's data trustworthiness incrementally, so read the release notes before explaining anomalies to stakeholders.
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Three quiet GA4 changes all point at data quality
Three recent GA4 release-note changes: spanning collection, processing, and reporting: each address how much you can trust the numbers. For you, this means Google is tightening GA4's data trustworthiness incrementally, so read the release notes before explaining anomalies to stakeholders.
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