Google Ads · Status at source date: Newsletter archive
Google adds Checkout Links to Demand Gen for one-tap purchases
Google has added Checkout Links to Demand Gen campaigns, allowing viewers to go straight to a merchant's checkout page rather than a product or landing page, as Arpan Banerjee flagged. The format compresses the path from ad view to completed order and targets shoppers already in purchase intent, sitting inside Demand Gen's YouTube, Discover, and Gmail placements.
What changed
Setup requires a checkout URL supplied by the merchant and works natively with the Demand Gen ad format, so it does not demand a wider funnel restructure. The addition continues Google's pattern of folding commerce-ready actions directly into its AI-driven campaign types.
Why it matters for advertisers
For you, this means e-commerce advertisers running Demand Gen can shorten the route to purchase for high-intent viewers without rebuilding their campaigns. Worth testing Checkout Links against a standard landing-page destination to measure the effect on conversion rate and drop-off.
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Google adds Checkout Links to Demand Gen for one-tap purchases
Google has added Checkout Links to Demand Gen campaigns, allowing viewers to go straight to a merchant's checkout page rather than a product or landing page, as Arpan Banerjee flagged. The format compresses the path from ad view to completed order and targets shoppers already in purchase intent, sitting inside Demand Gen's YouTube, Discover, and Gmail placements.
Setup requires a checkout URL supplied by the merchant and works natively with the Demand Gen ad format, so it does not demand a wider funnel restructure. The addition continues Google's pattern of folding commerce-ready actions directly into its AI-driven campaign types.
For you, this means e-commerce advertisers running Demand Gen can shorten the route to purchase for high-intent viewers without rebuilding their campaigns. Worth testing Checkout Links against a standard landing-page destination to measure the effect on conversion rate and drop-off.
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