Google Ads · Status at source date: Newsletter archive
Google Ads no longer pre-selects Performance Max when creating Shopping campaigns
Google Ads has stopped pre-selecting Performance Max as the default when setting up a new Shopping campaign. You now choose the campaign type without a default applied.
Why it matters for advertisers
For you, this means one fewer step to take when you want Standard Shopping instead of PMax.
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Original newsletter text and archive evidence
Google Ads no longer pre-selects Performance Max when creating Shopping campaigns
Google Ads has stopped pre-selecting Performance Max as the default when setting up a new Shopping campaign. You now choose the campaign type without a default applied. For you, this means one fewer step to take when you want Standard Shopping instead of PMax.
Source captured . No explicit first-contributor label was provided for this update.
