Google Ads · Status at source date: Newsletter archive
Google Ads rolls out Sync Columns across Manager Accounts
VIVEK GUPTA has flagged a new Sync Columns feature inside Google Ads: letting users keep table columns, and segments synchronised across all accounts viewed from a Manager Account (MCC). Set up one account's columns and segments as you want, then apply the same configuration to other accounts in a single action.

What changed
Still rolling out: may not be available in all accounts yet.
Why it matters for advertisers
For you, this means agencies managing multi-client MCC structures gain a meaningful time-saver for reporting setup. Particularly relevant for new client onboarding, where column configuration has been a recurring manual task every time a new account joins the MCC.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterVIVEK GUPTA
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
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Attribution evidence and limitations
Full attribution review pending.
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- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google Ads rolls out Sync Columns across Manager Accounts
VIVEK GUPTA has flagged a new Sync Columns feature inside Google Ads: letting users keep table columns, and segments synchronised across all accounts viewed from a Manager Account (MCC). Set up one account's columns and segments as you want, then apply the same configuration to other accounts in a single action. Still rolling out: may not be available in all accounts yet.
For you, this means agencies managing multi-client MCC structures gain a meaningful time-saver for reporting setup. Particularly relevant for new client onboarding, where column configuration has been a recurring manual task every time a new account joins the MCC.
Source captured . No explicit first-contributor label was provided for this update.



