Google Business Profile · Status at source date: Newsletter archive
Google brings back Business Profile messaging with an AI chatbot
Google is bringing back Google Business Profile messaging, this time with an AI chatbot, flagged by Darren Shaw. The chatbot can answer questions about a business drawn from its Business Profile, and reportedly its website, then hand the conversation off to the business owner when human input is needed.
What changed
It revives a feature Google had retired, now rebuilt around an AI agent that handles routine enquiries automatically.
For local businesses, an AI chatbot fielding profile questions could capture enquiries that would otherwise go unanswered, though the quality of its answers and the hand-off to a human will determine how useful it is.
Why it matters for advertisers
For you, this means local businesses may soon have an AI agent answering questions directly on their Business Profile. Worth ensuring profile and website information is accurate and complete, since the chatbot will draw on it, and testing the hand-off before relying on it for enquiries.
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Original newsletter text and archive evidence
Google brings back Business Profile messaging with an AI chatbot
Google is bringing back Google Business Profile messaging, this time with an AI chatbot, flagged by Darren Shaw. The chatbot can answer questions about a business drawn from its Business Profile, and reportedly its website, then hand the conversation off to the business owner when human input is needed. It revives a feature Google had retired, now rebuilt around an AI agent that handles routine enquiries automatically.
For local businesses, an AI chatbot fielding profile questions could capture enquiries that would otherwise go unanswered, though the quality of its answers and the hand-off to a human will determine how useful it is.
For you, this means local businesses may soon have an AI agent answering questions directly on their Business Profile. Worth ensuring profile and website information is accurate and complete, since the chatbot will draw on it, and testing the hand-off before relying on it for enquiries.
Source captured . No explicit first-contributor label was provided for this update.
