Google Business Profile · Status at source date: Newsletter archive
Google is testing AI-generated replies for Business Profile reviews
Google is running a test of AI-generated reply suggestions inside Google Business Profile, allowing businesses to respond to customer reviews with AI-drafted text that they can review, edit, and submit. The feature was first observed and shared by Darren Shaw of Whitespark, based on a screenshot from Chandan Mishra showing a "Use Google AI to create personalised replies" prompt within the Business Profile interface.
What changed
The feature appears to generate a suggested response based on the review content, requiring human review and approval before submission. In Brazil, a more advanced implementation has reportedly been available for nearly a month, including an option for the AI to respond automatically to all reviews: new and historical: without individual approval, according to Tiago M. in the comments.
The test surfaces several structural questions about review management at scale. If AI-generated responses become mainstream, they risk making review feeds feel generic: with distinct brand voices replaced by algorithmically consistent phrasing. On the other hand, the volume of unanswered reviews across small and medium businesses is significant, and even a template-based AI response may be preferable to silence.
Why it matters for advertisers
For you, this means Google is moving toward automated review management, and businesses running location campaigns or LSAs should decide now whether they want human-approved AI drafts or fully automated responses: before the setting is enabled by default.
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Original newsletter text and archive evidence
Google is testing AI-generated replies for Business Profile reviews
Google is running a test of AI-generated reply suggestions inside Google Business Profile, allowing businesses to respond to customer reviews with AI-drafted text that they can review, edit, and submit. The feature was first observed and shared by Darren Shaw of Whitespark, based on a screenshot from Chandan Mishra showing a "Use Google AI to create personalised replies" prompt within the Business Profile interface.
The feature appears to generate a suggested response based on the review content, requiring human review and approval before submission. In Brazil, a more advanced implementation has reportedly been available for nearly a month, including an option for the AI to respond automatically to all reviews: new and historical: without individual approval, according to Tiago M. in the comments.
The test surfaces several structural questions about review management at scale. If AI-generated responses become mainstream, they risk making review feeds feel generic: with distinct brand voices replaced by algorithmically consistent phrasing. On the other hand, the volume of unanswered reviews across small and medium businesses is significant, and even a template-based AI response may be preferable to silence.
For you, this means Google is moving toward automated review management, and businesses running location campaigns or LSAs should decide now whether they want human-approved AI drafts or fully automated responses: before the setting is enabled by default.
Source captured . No explicit first-contributor label was provided for this update.
