INDEPENDENT MINDS. SHARED AMBITION.
Back to the newsfeed
Paid search1 min read

Google Ads · Status at source date: Newsletter archive

Google is sending deprecation emails for Call Ads: transition to Location Assets required

Written by Paid Media Collective
IN BRIEF

Google is sending deprecation emails to advertisers using Call Ads, signalling the format is being phased out. Advertisers should ensure Location Assets are set up to maintain call functionality after the transition.

text, letter
Source image from linkedin.comView full-size image
THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means reviewing your call-focused campaigns and migrating to Location Assets before the deprecation takes effect.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterLinkedIn

    Linked from the original newsletter. The source publication date has not been independently confirmed.

Original creator unverified

The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.

Attribution evidence and limitations

Full attribution review pending.

A source link alone does not establish original authorship.

Original image and video creators have not yet been verified.

FOLLOW THE PEOPLE BEHIND THIS UPDATE
Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Google is sending deprecation emails for Call Ads: transition to Location Assets required

Google is sending deprecation emails to advertisers using Call Ads, signalling the format is being phased out. Advertisers should ensure Location Assets are set up to maintain call functionality after the transition. For you, this means reviewing your call-focused campaigns and migrating to Location Assets before the deprecation takes effect.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)📰 🦸‍♂️ Paid Media News (Week 2) 🦸♀️ · 12 Jan 2026