Google Merchant Center · Status at source date: Newsletter archive
Google Merchant Centre is beginning to roll out Business Agent.
As previously mentioned, Google has added a Conversational AI Customer Journey feature called Business Agent in Merchant Centre, enabling an AI Business Agent to represent your brand in Google's AI-led shopping conversations. The agent recommends products based on customer intent, answers shopper questions, and guides users from query to purchase.
Why it matters for advertisers
For you, this means your products can now appear in conversational AI flows on Google, not just in traditional search results.
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Original newsletter text and archive evidence
Google Merchant Centre is beginning to roll out Business Agent.
As previously mentioned, Google has added a Conversational AI Customer Journey feature called Business Agent in Merchant Centre, enabling an AI Business Agent to represent your brand in Google's AI-led shopping conversations. The agent recommends products based on customer intent, answers shopper questions, and guides users from query to purchase. For you, this means your products can now appear in conversational AI flows on Google, not just in traditional search results.
Source captured . No explicit first-contributor label was provided for this update.
