Google Merchant Center · Status at source date: Newsletter archive
Google Merchant Centre product data specification updated for 2026
Google has published its annual product data specification update effective April 14, 2026. New delivery attributes at the product level include: handling_cutoff_time (the daily deadline for processing online orders); minimum_order_value (the minimum spend required for delivery); and two new loyalty sub-attributes: loyalty_program_label and loyalty_tier_label: for tier-specific delivery benefits per product.
What changed
A new optional video_link attribute allows merchants to submit product video URLs; submission is open now, and serving begins June 30, 2026.
Why it matters for advertisers
For you, this means two near-term actions: add the video_link attribute to your feed now to build a video library ahead of serving; and implement handling_cutoff_time and minimum_order_value if accurate delivery information affects your competitive positioning in Shopping.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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- Source referenced in newsletterGoogle Merchant Centre Help
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- Source referenced in newsletterEmmanuel Flossie
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Original newsletter text and archive evidence
Google Merchant Centre product data specification updated for 2026
Google has published its annual product data specification update effective April 14, 2026. New delivery attributes at the product level include: handling_cutoff_time (the daily deadline for processing online orders); minimum_order_value (the minimum spend required for delivery); and two new loyalty sub-attributes: loyalty_program_label and loyalty_tier_label: for tier-specific delivery benefits per product. A new optional video_link attribute allows merchants to submit product video URLs; submission is open now, and serving begins June 30, 2026.
For you, this means two near-term actions: add the video_link attribute to your feed now to build a video library ahead of serving; and implement handling_cutoff_time and minimum_order_value if accurate delivery information affects your competitive positioning in Shopping.
Source captured . No explicit first-contributor label was provided for this update.
