Google Ads · Status at source date: Newsletter archive
Google rebrands brand-safety inventory categories
Google has renamed the brand-safety "Inventory Type" categories within the Content Suitability settings, as Aleksejus Podpruginas flagged. The older "Expanded" and "Standard" labels are retired in favour of clearer names: Maximum inventory (formerly Expanded), Moderate inventory (formerly Standard), and Limited inventory (formerly Limited).
What changed
The mapping is one-to-one, so the underlying controls are unchanged.
It is a clarity-focused renaming rather than a functional change, aimed at making it easier to understand how much inventory a setting opens up and what content it allows.
Why it matters for advertisers
For you, this means the inventory-type names in your brand-safety settings will look different, with no change to their functionality. Worth a quick check that the renamed tiers still match your brand-safety posture, so a relabel is not mistaken for a setting change.
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Original newsletter text and archive evidence
Google rebrands brand-safety inventory categories
Google has renamed the brand-safety "Inventory Type" categories within the Content Suitability settings, as Aleksejus Podpruginas flagged. The older "Expanded" and "Standard" labels are retired in favour of clearer names: Maximum inventory (formerly Expanded), Moderate inventory (formerly Standard), and Limited inventory (formerly Limited). The mapping is one-to-one, so the underlying controls are unchanged.
It is a clarity-focused renaming rather than a functional change, aimed at making it easier to understand how much inventory a setting opens up and what content it allows.
For you, this means the inventory-type names in your brand-safety settings will look different, with no change to their functionality. Worth a quick check that the renamed tiers still match your brand-safety posture, so a relabel is not mistaken for a setting change.
Source captured . No explicit first-contributor label was provided for this update.
