Google Merchant Center · Status at source date: Newsletter archive
Google sets deadlines for Content API to Merchant API migration
Google mandates migrating from the Content API to the new Merchant API, with deadlines of February 28, 2026, for Beta users and August 18, 2026, for Content API users. Check your setup in Settings > Data Sources > Primary Sources.
What changed
Post-migration, feed labels will change from simple formats like "US" to complex ones like "GBP_123456", which can't be customised via the Merchant API.
If you target campaigns by feed label, products may disconnect and need manual reattachment. Therefore, check your API status now and plan to reconnect campaigns after migration, especially for Performance Max and Standard Shopping campaigns.
Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
Original newsletter text, contributor labels and media for this update.
- Source referenced in newsletterFeedArmy
Linked from the original newsletter. The source publication date has not been independently confirmed.
Original creator unverified
The names below are source credits. The original creator and first-reporting priority have not yet been independently verified.
Attribution evidence and limitations
Full attribution review pending.
A source link alone does not establish original authorship.
Original image and video creators have not yet been verified.
- Published on this site
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Google sets deadlines for Content API to Merchant API migration
Google mandates migrating from the Content API to the new Merchant API, with deadlines of February 28, 2026, for Beta users and August 18, 2026, for Content API users. Check your setup in Settings > Data Sources > Primary Sources. Post-migration, feed labels will change from simple formats like "US" to complex ones like "GBP_123456", which can't be customised via the Merchant API.
If you target campaigns by feed label, products may disconnect and need manual reattachment. Therefore, check your API status now and plan to reconnect campaigns after migration, especially for Performance Max and Standard Shopping campaigns.
Source captured . No explicit first-contributor label was provided for this update.
