Google Ads · Status at source date: Newsletter archive
Google Shopping Ads expand to 15 new European markets in two phases
Google has announced that Shopping Ads are expanding into 15 new European markets across two waves. The first phase, timed for Back to School, covers Cyprus, Luxembourg, Moldova, North Macedonia, Malta, and Liechtenstein.
What changed
The second phase, targeting the Holiday Season, adds Bulgaria, Croatia, Lithuania, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, Estonia, and Latvia. Advertisers in these markets will need to connect product feeds to Google Merchant Centre and run Performance Max campaigns to serve Shopping placements. The expansion gives local retailers access to the visual, intent-driven format: displaying product images, prices, and brand names at the point of search: for the first time.
Why it matters for advertisers
For you, this means advertisers with pan-European catalogues should review their Merchant Centre feed coverage now to ensure these markets are included before the Back to School window opens.
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Google Shopping Ads expand to 15 new European markets in two phases
Google has announced that Shopping Ads are expanding into 15 new European markets across two waves. The first phase, timed for Back to School, covers Cyprus, Luxembourg, Moldova, North Macedonia, Malta, and Liechtenstein. The second phase, targeting the Holiday Season, adds Bulgaria, Croatia, Lithuania, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, Estonia, and Latvia. Advertisers in these markets will need to connect product feeds to Google Merchant Centre and run Performance Max campaigns to serve Shopping placements. The expansion gives local retailers access to the visual, intent-driven format: displaying product images, prices, and brand names at the point of search: for the first time.
For you, this means advertisers with pan-European catalogues should review their Merchant Centre feed coverage now to ensure these markets are included before the Back to School window opens.
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