Microsoft Advertising · Status at source date: Newsletter archive
Google tells site owners to add all domain variants to the Change of Address tool
Google has updated its documentation to advise that, for domain migrations, site owners should add all domain variants to the Change of Address tool, flagged by Barry Schwartz. The guidance is a small but practical clarification for anyone moving a site between domains, where missed variants can cause signals to transfer incompletely.
What changed
It is a documentation refinement rather than a ranking change, but migrations are high-stakes moments where small omissions cause lasting problems.
Why it matters for advertisers
For you, this means SEO teams planning a domain migration should account for every variant in the Change of Address setup. Worth building a complete variant checklist into migration runbooks so no version of the domain is left behind.
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Google tells site owners to add all domain variants to the Change of Address tool
Google has updated its documentation to advise that, for domain migrations, site owners should add all domain variants to the Change of Address tool, flagged by Barry Schwartz. The guidance is a small but practical clarification for anyone moving a site between domains, where missed variants can cause signals to transfer incompletely.
It is a documentation refinement rather than a ranking change, but migrations are high-stakes moments where small omissions cause lasting problems.
For you, this means SEO teams planning a domain migration should account for every variant in the Change of Address setup. Worth building a complete variant checklist into migration runbooks so no version of the domain is left behind.
Source captured . No explicit first-contributor label was provided for this update.
