Google Ads · Status at source date: Newsletter archive
Google will stop new Smart Campaigns in the Ads API from 3 August
Google has announced on the Google Ads Developer Blog that, from 3 August 2026, advertisers will no longer be able to create new Smart Campaigns through the Google Ads API. Existing Smart Campaigns will continue to serve and can still be updated, but new ones must be built another way.
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What changed
Google recommends Performance Max as the automated alternative for advertisers who relied on Smart Campaigns for hands-off management.
Why it matters for advertisers
For you, this means any tooling or workflow that creates Smart Campaigns via the API will need to switch to another campaign type as of 3 August. Worth auditing integrations that depend on Smart Campaign creation and planning a move to Performance Max or an alternative before the deadline.
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Original newsletter text and archive evidence
Google will stop new Smart Campaigns in the Ads API from 3 August
Google has announced on the Google Ads Developer Blog that, from 3 August 2026, advertisers will no longer be able to create new Smart Campaigns through the Google Ads API. Existing Smart Campaigns will continue to serve and can still be updated, but new ones must be built another way. Google recommends Performance Max as the automated alternative for advertisers who relied on Smart Campaigns for hands-off management.
For you, this means any tooling or workflow that creates Smart Campaigns via the API will need to switch to another campaign type as of 3 August. Worth auditing integrations that depend on Smart Campaign creation and planning a move to Performance Max or an alternative before the deadline.
Source captured . No explicit first-contributor label was provided for this update.
