Google Ads · Status at source date: Newsletter archive
LSA policies become "requirements" as PMax guides arrive
Google renamed the Local Services platform policies document to Local Services Ads requirements, and published guides explaining how to set up, target, and optimise Performance Max campaigns with pay-per-lead goals. Both continue the migration covered in Weeks 30 and 31.
This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.
Why it matters for advertisers
For you, this means the LSA-to-Google-Ads path is being documented, so read the new guides before the August migration touches your verticals.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
LSA policies become "requirements" as PMax guides arrive
Google renamed the Local Services platform policies document to Local Services Ads requirements, and published guides explaining how to set up, target, and optimise Performance Max campaigns with pay-per-lead goals. Both continue the migration covered in Weeks 30 and 31. For you, this means the LSA-to-Google-Ads path is being documented, so read the new guides before the August migration touches your verticals.
Source captured . No explicit first-contributor label was provided for this update.
