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Google Merchant Center · Status at source date: Newsletter archive

Merchant API coming to Google Ads Scripts on April 22

Written by Paid Media Collective
IN BRIEF

The Merchant API will be available as an Advanced API in the Google Ads Scripts editor from April 22, 2026. The API is modular: sub-APIs cover Product Studio, Reviews, Notifications, and expanded data-source management, including supplemental, local, regional, and promotional data.

Google Merchant Center: Merchant API coming to Google Ads Scripts on April 22
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This update uses a PMC cover because no suitable source image was available when checked on 8 Sept 2026. Available source and video links are retained.

What changed

Content API remains active until sunset with no forced cutover, and Google has published a migration guide.

THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means a more capable path for feed management and review automation inside Scripts: April 22 is the date to explore the migration guide before Content API enters end-of-life planning.

Perspective from the original PMC newsletter.

Sources & contributor credit

  1. Newsletter coverage · Paid Media Collective newsletter

    Original newsletter text, contributor labels and media for this update.

  2. Source referenced in newsletterMerchant Centre API

    Linked from the original newsletter. The source publication date has not been independently confirmed.

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Attribution evidence and limitations

Full attribution review pending.

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Published on this site

This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.

Explore the source reporting
Original newsletter text and archive evidence

Merchant API coming to Google Ads Scripts on April 22

The Merchant API will be available as an Advanced API in the Google Ads Scripts editor from April 22, 2026. The API is modular: sub-APIs cover Product Studio, Reviews, Notifications, and expanded data-source management, including supplemental, local, regional, and promotional data. Content API remains active until sunset with no forced cutover, and Google has published a migration guide.

For you, this means a more capable path for feed management and review automation inside Scripts: April 22 is the date to explore the migration guide before Content API enters end-of-life planning.

Source captured . No explicit first-contributor label was provided for this update.

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